Final answer:
When purchasing a service, customer service is generally considered more important than cost.
Step-by-step explanation:
When purchasing a service, most people feel customer service is more important than cost. This statement is generally true. While cost is undoubtedly a factor in decision-making, customer service plays a crucial role in ensuring customer satisfaction and loyalty. A company that excels in customer service may have higher customer retention rates and positive word-of-mouth, leading to long-term success.