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What does LTV stand for?

a. Life Time Value
b. Living Through Venture
c. Life, Timeliness, Vested
d. Listen to Values

1 Answer

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Final answer:

LTV stands for Life Time Value, a business metric that estimates the long-term revenue contribution of a customer, accounting for the costs of acquisition and service.

Step-by-step explanation:

LTV stands for Life Time Value, which is a concept used in business to estimate the total revenue a business can reasonably expect from a single customer account throughout the business relationship. It considers the customer's revenue contribution over time minus the costs of acquiring and serving that customer. For businesses, especially those operating on a subscription model or with repeat purchase patterns, LTV is a critical metric for understanding the value a customer brings and helps in strategizing marketing, sales, and customer service efforts.

User Erik Kaplun
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