Final answer:
Patience, calmness, understanding, and listening reflect the qualities of positive personal attention that create excellent customer service.
Step-by-step explanation:
The attitudes that reflect the qualities of positive personal attention that will create excellent customer service are patience, calmness, understanding, and listening. These attitudes are important because they contribute to a positive and respectful interaction with the customer, leading to a better customer experience. For example, when a customer is upset or frustrated, showing patience and understanding can help defuse the situation and find a solution.