Question

Which statement is the most "TRUE"?

a. Customers are most concerned with the cost of a product or service.
b. Customers are attracted and retained by superior value of a product or service.
c. Customers focus primarily on the convenience of obtaining a product or service.

Answer 1

Customers are attracted and retained by the superior value of a product or service. The most true statement is option b.

Step-by-step explanation:

Customers are attracted and retained by the superior value of a product or service. While cost and convenience are factors that customers consider, the value that a product or service provides is often the most significant factor in attracting and retaining customers.

When a product or service offers superior value, customers are more likely to choose it over alternatives, even if it comes at a higher cost or with less convenience. This is because customers perceive that the benefits and advantages of the product or service outweigh the drawbacks. Therefore, The most true statement is option b.