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Select all of the following that are basic components of "Value" to a customer:

a. Price
b. Quality
c. Purchase experience
d. Free merchandise
e. Web access

1 Answer

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Final answer:

The basic components of "Value" to a customer include price, quality, purchase experience, and potentially free merchandise and web access, with these all influencing a customer's purchasing decision based on expected satisfaction. The correct options are a,b,c.

Step-by-step explanation:

The basic components of "Value" to a customer include several aspects of a product or service that can influence the customer's purchasing decision.

These components traditionally include the price, the quality of the good or service, and the overall purchase experience.

Free merchandise can sometimes be seen as an enhancement of value, particularly when it is included as part of a promotion or through bundling.

Furthermore, web access can be a component of value, especially in the context of products or services that rely on digital connectivity or online functionality.

Every purchase is made with the expectancy of gaining satisfaction from what has been bought, and the value perceived by customers significantly influences economic decisions.

Various factors such as economic freedom, responsive prices, and investment opportunities can contribute to the creation of wealth and shape the way value is assessed by consumers in a free market or free enterprise system.

Determining value involves looking at an item's utility, which is the capability of the product or service to provide satisfaction, and this perception of utility varies among individuals. The correct options are a,b,c.

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