Question

• ABC Travels is a travel company that offers foreign tour packages. The company wants to know what AMERICAN travelers look for when booking a holiday to a foreign country. The typical customers for this company are usually a family group of four. The family group usually has two children.

• (a) Formulate at least two research questions for the problem.
• (b) State the unit of analysis of your study.
• (c) What is your independent and dependent variable?
• (d) State your research objectives and the research hypotheses.

Answer 1

The research focuses on what motivates American families to book foreign tour packages and how the exchange rate affects their decision, with a family of four as the unit of analysis, package features as the independent variable, and the booking decision as the dependent variable.

Step-by-step explanation:

Research on American Traveler Preferences

To understand what American travelers look for when booking a holiday to a foreign country, we can formulate the following research questions:

1. What are the key factors that motivate American families, particularly with two children, to choose a particular foreign tour package?
2. How does the exchange rate between the US dollar and foreign currencies influence the decision-making of American travelers when planning a vacation abroad?

The unit of analysis for this study is the individual American family consisting of two adults and two children.

The independent variable is the package features offered by ABC Travels, which might include cost, itinerary, amenities, and destination safety. The dependent variable is the likelihood of the American family booking a foreign tour package.

Research Objectives: To identify the most compelling package features for American families and to determine the impact of currency exchange rates on their travel decisions.

Research Hypotheses: H1 - American families prioritize package cost and child-friendly amenities when selecting a tour package. H2 - Fluctuations in the US dollar's strength significantly affect the booking frequency of international travel by American families.

Answer 2

a) Research questions:

1. What factors do American families consider when choosing a foreign holiday destination?
2. What are the most important factors that influence the decision to book a foreign tour package with ABC Travels?

b) The unit of analysis of the study is American families.

c) The independent variable is the factors that American families consider when choosing a foreign holiday destination. The dependent variable is the decision to book a foreign tour package with ABC Travels.

d) Research objectives:

• To identify the factors that American families consider when choosing a foreign holiday destination.
• To determine the most important factors that influence the decision to book a foreign tour package with ABC Travels.

Research hypotheses:

• The cost of the tour package is a significant factor in the decision to book a foreign tour package with ABC Travels.
• The destination of the tour package is a significant factor in the decision to book a foreign tour package with ABC Travels.