Final answer:
Ford created the Mercury line in 1938 to offer a mid-range automobile option between their affordable Ford models and the luxury Lincoln brand, utilizing mass production to make cars more accessible to a broader audience.
Step-by-step explanation:
In 1938, Ford created the Mercury line of automobiles to bridge the price gap between its more economical Fords and its high-end luxury line, the Lincoln. This strategy provided a vehicle option for consumers seeking something in between the affordability of Ford cars and the luxury of Lincoln automobiles.
Ford Motor Company revolutionized the auto industry with its introduction of the Model T and the mass production techniques led by Henry Ford. These methods allowed Ford to drastically reduce costs, making car ownership possible for a larger segment of the population and profoundly changing American society. The company's continuous pursuit of efficiency and affordability led to the birth of the Mercury brand as a mid-range option.