Final answer:
A company trains its customer service representatives to answer customer questions effectively, which leads to increased sales, improved reputation, and fewer complaints. This fosters repeat business and recommendations, which are crucial for long-term success.
Step-by-step explanation:
The main reason for a company to provide training to its customer service representatives is to be better able to answer customers' questions about the product.
Effective training can lead to multiple positive outcomes including increase sales, improve the company's reputation, and reduce the number of customer complaints. Providing exceptional customer service can also increase job satisfaction for the representatives themselves and can create opportunities for career advancement.
In addition, a company that is known for having knowledgeable and resourceful customer service can command higher prices and foster brand loyalty. Such a company will likely attract repeat customers who are willing to recommend the business to others, reinforcing the importance of quality customer service as a cornerstone for business success.