Final answer:
The statement is True; increased product knowledge boosts a sales associate's confidence and enhances customer service. Expert knowledge leads to better interactions with customers, possibly increasing profitability for businesses and providing economic benefits at a larger scale.
Step-by-step explanation:
The statement suggests that having increased product knowledge improves the sales associate's confidence and level of customer service. This is True. Increased product knowledge equips sales associates with vital information that they can use to address customer inquiries effectively, provides solutions that meet customer needs, and demonstrates expertise that can instill trust and encourage sales. This level of preparedness and expertise directly correlates with the level of confidence that a sales associate may exhibit, which in turn can result in an enhanced customer service experience.
Understanding the benefits from a manager's perspective also highlights the importance of professional and resourceful conduct in the workplace. As employees become more knowledgeable, they are better able to offer exceptional customer service, which is beneficial not only to external customers but also to important internal customers like managers, potentially leading to increased job satisfaction and opportunities for the employee.
From a broader viewpoint, when businesses provide better or less expensive products through knowledgeable employees, they see an uptick in profits. Employees benefit from this as well, often in the form of increased income, and the nation as a whole can experience economic gains from such improvements in commerce.