Final answer:
An attorney uses a head strategy to appeal to the rational, logical aspects of a case, focusing on facts and legal precedent. A heart strategy is used to appeal to emotions, by connecting with the audience on a personal and emotional level. The choice between head and heart strategies depends on the specifics of the case and the audience being addressed.
Step-by-step explanation:
When an attorney is considering their approach to a case, they might use either a head or a heart strategy. A head strategy involves presenting an argument based on facts, logic, and legal precedent, aiming to appeal to the rationality of the judge or jury. This approach is strategic, where every action is calculated to achieve a specific end, similar to studying diligently to earn a high grade or planning a campaign to win an election.
On the other hand, a heart strategy appeals to the emotions, values, and sympathies of the audience. An attorney may use this approach when they believe that the emotional impact of the case will be more persuasive or relatable than the logical arguments, possibly in cases that involve personal stories or righteous indignation. Both strategies have their place, and a savvy attorney might use them together, blending logic with emotion to build a comprehensive and compelling case.