Final answer:
Repackaging in PLC extension strategy is associated with redesigning, where a product's packaging is changed to refresh its appeal without altering the product itself.
Step-by-step explanation:
The strategy associated with Repackaging in the Product Life Cycle (PLC) extension strategy is c) Redesigning. Repackaging involves altering the packaging of a product to give it a new look or to target it to a different customer segment, potentially refreshing the product's appeal and extending its life cycle. This can involve changes to the physical package design, materials, colors, or graphics.
It's important to note that this is different from rebranding, which involves changing the entire brand image, and could include renaming, but is a more comprehensive change than just repackaging. Repackaging aims to renew interest and boost sales without altering the core product itself.
For example, a company may change a product's packaging from a traditional box to a sleek, modern design that appeals to younger consumers, or they might make the packaging more eco-friendly to attract environmentally conscious customers.