Final answer:
The use of a guest's name in customer service interactions is intended to create a personalized service experience. The number of times to use the name isn't specified, but using it appropriately and professionally is key to effective customer service. The effectiveness of using a guest's name is judged by intention versus execution.
Step-by-step explanation:
The question relates to customer service practices within a business environment. Although the specific number of times to use a guest's name is not stated, the principle behind the question is that using a client's name can create the impression of a more personalized and attentive service experience. Intention vs. Execution is an important aspect of evaluating customer service strategies. It suggests that while the aim might be to make a guest feel valued by using their name, the effectiveness will be judged on how this is actually executed during the interaction.
It is recommended to use the guest's full name when you first address them, and then use their last name in subsequent references. This practice aligns with the idea that as often as possible, you should use the author's name rather than a pronoun to personalize the communication. Remember to always maintain a professional tone and ensure that the use of the guest's name is natural and appropriate within the context of the interaction. Proper citation, where applicable, and careful editing and revision of your communication can further enhance the professional quality of the interaction.