Final answer:
Social media has become increasingly important to businesses to maximize contact with customers and create online communities. It allows businesses to engage with customers, build relationships, and increase brand loyalty.
Step-by-step explanation:
Social media has become increasingly important to many businesses to maximize contact with customers and to create online communities to share ideas and content. It allows businesses to engage with their customers in a more interactive and accessible way, providing a platform for communication, feedback, and brand awareness. For example, businesses can use social media to post updates, promotions, and news about their products or services, and customers can respond, comment, and share their experiences. This helps businesses build relationships with their customers, increase brand loyalty, and ultimately drive sales.