Final answer:
The average number of referrals per home presented (lead used) differs by industry and other factors; therefore a standard number can't be provided. Companies typically set referral goals based on their specific data and targets.
Step-by-step explanation:
The question of how many referrals a salesperson should average per home presentation, or lead used, cannot be answered definitively without more context. Typically, this metric will vary based on industry benchmarks, the nature of the product or service offered, and the effectiveness of the sales strategy employed. In some industries, a high-quality lead may yield a significant number of referrals, while in others, the numbers may be lower.
For sales professionals, the aim is to maximize the number of referrals through effective communication, building trust, and providing value that encourages clients to recommend the service or product. Generally, companies set referral goals based on historical data, industry standards, and sales targets.
While a specific number cannot be quoted without knowing the context, the focus for each salesperson should be on optimizing their presentation to encourage satisfied customers to provide referrals.