Final answer:
A brand community is a special type of informal group that is formed based on shared interests, values, and beliefs. These communities are created around a specific brand or product and provide a platform for members to connect, communicate, and engage with each other and the brand.
Step-by-step explanation:
A brand community is a special type of informal group. Informal groups are formed based on shared interests, values, and beliefs, and they typically have a more relaxed and casual structure compared to formal groups. Brand communities are created around a specific brand or product and consist of individuals who share a common interest or passion for that brand. These communities provide a platform for members to connect, communicate, and engage with each other, as well as with the brand itself.