Final answer:
Early adopter consumers tend to be opinion leaders for specific product categories, risk-takers and financially well-off. They are not cautious about buying new products and come from diverse backgrounds.
Step-by-step explanation:
Early adopter consumers are individuals who tend to be the first to adopt new products or technologies. In the context of the diffusion process, there are several characteristics that are true of early adopters. One of these characteristics is that they tend to be opinion leaders for specific product categories. They are often seen as trendsetters or influencers within their social circles, and their adoption of a new product can influence others to do the same.
Another characteristic of early adopters is that they are typically risk-takers and financially well-off. They are willing to take a chance on a new product and are often willing to pay a premium price for it. This is because they value being at the forefront of innovation and enjoy the benefits that come with being an early adopter.
Contrary to the statement given in the options, early adopters are not cautious about buying new products. They are actually quite eager to try out new things and are open to experimenting with the latest innovations. Lastly, early adopters are not necessarily older or have lower levels of education. They come from diverse backgrounds and can be found across different age groups and education levels.