Final answer:
Fanzines are valuable in music marketing as their readers are proactive consumers, forming tightly-knit communities likely to support and promote artists. The correct option is A.
Step-by-step explanation:
Fanzines have relatively small circulations but are sought after publicity placements in music marketing because their audiences are proactive consumers. These niche publications tap into highly engaged and dedicated communities.
Since fanzines cater to specific interests, their readers are often deeply involved and passionate about the subject matter, which in the music industry can translate to fans who actively support and promote the artists they love.
Fanzines, unlike broad-reaching media, connect on a more personal level with their audience, which can turn a secondary group of fans into a primary community that shares intimate knowledge and experiences.
This phenomenon is enhanced in the digital era where artists can produce their own music and use platforms like social media to reach a far-flung audience.
Given that fanzines' readers are generally proactive consumers, they represent an ideal target for artists or music marketers looking to promote their work to an audience that is likely to take action, such as attending concerts, purchasing music, and spreading the word within their communities, thus amplifying the marketing message effectively.