Final answer:
Advertising involves getting local or specialty media interested in the company's "story" without payment.
Step-by-step explanation:
Advertising involves getting local or specialty media interested in the company's "story", without having to pay them to print it. This means that companies try to capture the attention and interest of media outlets by presenting their unique story in a compelling way, without offering payment for coverage.
By doing so, they hope to generate interest and coverage from the media, which can help promote their brand or products.