Final answer:
Radio continues to hold importance in media promotion and local elections despite the rise of music TV and social media. Radio advertising is still effective, particularly for reaching certain demographics, and talk radio remains a key source for political discourse.
Step-by-step explanation:
The idea that radio has ceased to be important in the promotion of recordings is false. While it is true that social media and music TV have become significant in the promotion of music and other forms of entertainment, radio still holds a unique place in the media landscape. Particularly in local elections and among certain age groups, radio advertising remains effective. Furthermore, talk radio has seen a resurgence since the 1980s, becoming an important platform for political information and discourse.
Additionally, the advent of technology has challenged traditional advertising by offering ways to bypass ads, making companies seek new methods for message delivery. However, the radio industry has maintained its communal role, with people still utilizing it for real-time information during major events and for enjoying entertainment, creating a separate-but-together experience among listeners. It's also noteworthy that radio can have a more localized impact, which is essential in certain contexts.