Final answer:
The Record Label typically handles royalty collections for masters on noninteractive streaming platforms, managing agreements and ensuring fair distribution of royalties.
Step-by-step explanation:
If the streamer is a noninteractive platform, the entity typically responsible for handling the royalty collections for masters is the Record Label. Record labels have agreements with streaming platforms to make songs available for streaming.
They manage the rights to the original recordings of songs (masters) and ensure that artists and producers receive their appropriate share of royalties generated by the use of these recordings on the platform. A performing rights organization handles royalties related to the composition rights, which are separate from the master rights.
In the case of a noninteractive streaming platform, the Performing Rights Organization (PRO) typically handles the royalty collections for masters. PROs are organizations that represent songwriters and publishers and ensure that they receive the appropriate compensation when their music is performed publicly or streamed.
They collect royalties from various sources, including streaming platforms, and distribute them to the rights holders. This allows the songwriters and publishers to be compensated for the use of their music on noninteractive streaming platforms.