Final answer:
Billing is indeed related to the prominence of names in advertising and screen credits, which is true. This also ties into how the FTC regulates advertising, allowing some exaggeration but prohibiting false facts.
Step-by-step explanation:
The statement that billing refers to the size, emphasis, and position of names in print ads, billboards, and screen credits is True. Billing in the context of advertising and entertainment is indeed concerned with how prominently a person's name is displayed, which can affect their perceived importance and the viewer's expectations. It's an essential aspect of branding and marketing strategies.
Furthermore, the Federal Trade Commission (FTC) often reviews factual claims made in advertisements. While exaggerated or ambiguous claims may be legally permissible, outright falsehoods are not allowed, embodying the principle of caveat emptor, which means 'let the buyer beware.'