Question

Overt pay-for-play is called _____ in terrestrial broadcast radio, where it is illegal under U.S. federal regulations, but those broadcasting regulations don't apply to online.

a) Airwave Advertising
b) Broadcast Bribes
c) Payola
d) Digital Dollars

Answer 1

Overt pay-for-play is called Payola in terrestrial broadcast radio. Payola refers to the practice of paying radio stations or DJs to play a certain song or artist. This practice is illegal under U.S. federal regulations.

Step-by-step explanation:

Overt pay-for-play is called Payola in terrestrial broadcast radio. Payola refers to the practice of paying radio stations or DJs to play a certain song or artist in order to promote it. This practice is illegal under U.S. federal regulations. However, online platforms are not subject to the same broadcasting regulations, so pay-for-play may not be illegal in that context.