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A key element to a good marketing program for a recording release is having a memorable element that will bait potential audiences, which is called a _____.

a) Hook
b) Gimmick
c) Tagline
d) Jingle

1 Answer

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Final answer:

A memorable element that attracts potential audiences in a marketing program for a recording release is called a hook. This catch-all term can refer to any engaging and memorable marketing strategy facet.

Step-by-step explanation:

The student asked what a key element to a good marketing program for a recording release is, specifically a memorable element that attracts potential audiences. The answer to this question is hook. In marketing, especially related to the music industry, a hook is a musical idea, a memorable melody or phrase that catches the listener's ear. This does not just apply to the music itself but can also be a marketing strategy that includes any component, such as visuals or concepts, that is catchy and memorable enough to draw in and engage the audience.

Comparatively, a gimmick refers to a trick or a unique feature intended to attract attention or increase appeal, but it doesn't necessarily guarantee the long-standing memorability of a hook. A tagline is a memorable phrase used to sum up the tone and premise of a brand or product, while a jingle is a short song or tune used in advertising and for other commercial uses, to easily remember a brand or a product.

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