Question

What's the word for industry advertising not aimed at the consumer but rather at concert venues, record stores, and other entities within the music business?

a) Intrapromotion
b) B2B Advertising
c) Promotional Outreach
d) Trade Advertising

Answer 1

The correct term for industry advertising aimed at entities within the business rather than the consumer is Trade Advertising. It falls under B2B Advertising.

Step-by-step explanation:

The type of advertising you are referring to is known as Trade Advertising. This is targeted not at the end consumer, but at other businesses within the industry, including concert venues and record stores. Trade advertising is a form of business-to-business (B2B Advertising), where the purpose is to persuade other businesses to carry, promote or support one's product or service.