Final answer:
Integrated marketing refers to the coordination and integration of various marketing channels to deliver a consistent and unified message to the target audience.
Step-by-step explanation:
The marketing of a new release today requires a unified, overarching plan, called Integrated marketing. Integrated marketing refers to the coordination and integration of various marketing channels, such as advertising, public relations, and digital marketing, to deliver a consistent and unified message to the target audience. This approach ensures that all marketing efforts work together seamlessly to maximize the impact and effectiveness of the marketing campaign.