Final answer:
Handle a customer's request for a non-carried brand by empathizing, offering alternatives, suggesting similar products, special ordering if possible, and noting the brand for inventory consideration.
Step-by-step explanation:
When faced with a situation where a customer requests a brand that is not in stock, the approach should be professional and customer-focused. The key is to empathize with the customer, offer alternatives, and suggest similar products that the store carries. If possible, offer to special order the product or obtain it from another location.
It's also beneficial to provide personal insight or testimonials about the alternatives to reassure the customer of the quality of the products you carry. Additionally, take note of the requested brand for potential future inventory considerations. This approach maintains a positive customer relationship and encourages future business opportunities.