Final answer:
A salesperson should provide evidence such as detailed specifications, testimonials, demonstrations, and information about return policies to overcome a buyer's objections due to imperfect information. Similarly, a job seeker can offer a resume, certifications, references, and trial work to reassure potential employers.
Step-by-step explanation:
When responding to a buyer's objection, a salesperson (SP) should reassure the buyer by providing clear, accurate, and reassuring information to overcome imperfect information. For instance, they can offer detailed product specifications, share positive customer testimonials, and provide demonstrations or samples when possible. Furthermore, a SP might discuss flexible return policies or warranties to alleviate concerns regarding product quality or suitability.
In the case of a seller of labor looking for a job, similar principles apply. They can provide a potential employer with a detailed resume, certifications, references, and a strong cover letter to overcome any imperfect information the employer might have. Additionally, offering to do a trial period or project can serve as tangible evidence of the seller's capabilities and fit for the position.