Final answer:
Josie's action of creating satirical ads to expose a tech company's hypocrisy is an example of culture jamming rather than ethnocentrism.
Step-by-step explanation:
Josie's idea to create and distribute satirical advertisements to expose the hypocrisy of a large tech company aligns with the concept of culture jamming. Culture jamming is a form of activism that seeks to subvert, critique, or challenge mainstream cultural messages, particularly those propagated by mass media. It involves disrupting or altering the intended meaning of media content to convey alternative perspectives, often in a satirical or parodic manner.
Unlike ethnocentrism, which involves evaluating other cultures based on one's own cultural norms and often implies a belief in the superiority or inferiority of one's culture, culture jamming is primarily concerned with challenging and deconstructing dominant narratives within media and society.
Josie's approach of using satirical advertisements to highlight the contradiction between a tech company's public image and its actual practices exemplifies how culture jamming can serve as a tool for societal criticism or protest. By employing humor, irony, or parody, culture jammers aim to engage the public, raise awareness about social issues, and encourage critical thinking. This form of activism reflects a desire to shape public discourse, question established norms, and foster a more nuanced understanding of the complexities within contemporary culture and corporate behavior.