Final answer:
Communication problems arise when rules differ among segments of cultures about how to talk and act toward others. These rules and expectations are part of culture and can vary in different contexts and settings.
Step-by-step explanation:
Communication problems arise because rules differ among segments of cultures about how to talk to and act toward others. These rules and expectations are part of culture and may vary in different contexts and settings. For example, communication breakdowns can occur between different races and ethnicities, as well as in bureaucratic organizations that have explicit rules.