Question

Your prospect has indicated that they are now ready to place a volume purchase order for your product. You would:

a) Insist on more negotiations before accepting the order.
b) Immediately prepare the order and send it.
c) Delay the order to create a sense of urgency.
d) Decline the order and ask for a larger one.

Answer 1

To reassure a possible buyer with imperfect information, a seller can provide detailed product information, offer warranties or guarantees, and provide customer reviews or testimonials.

Step-by-step explanation:

When a seller is faced with a buyer who has imperfect information, there are several ways to reassure the buyer:

1. Provide detailed product information: The seller can provide accurate and comprehensive information about the product, including its features, specifications, benefits, and any relevant certifications or awards it has received.
2. Offer warranties or guarantees: By offering warranties or guarantees, the seller can mitigate the buyer's concerns about potential issues with the product. This reassures the buyer that the seller is confident in the quality and reliability of the product.
3. Provide customer reviews or testimonials: Sharing positive customer reviews or testimonials can help to build trust and confidence in the buyer. Real-life experiences and feedback from other customers can alleviate fears and doubts.