Final answer:
Assertive closing techniques generally increase the chances of making a sale by providing a sense of urgency and highlighting the benefits of a product, while not making the customer feel pressured.
Step-by-step explanation:
Assertive closing techniques can simply put, increase the chance of making a sale. These techniques, when used correctly, instill a sense of urgency and can help customers make a decision, particularly when the cost or decision complexity of the product is high. A salesperson using assertive closing techniques might confidently summarize the benefits of the product, answer any last-minute concerns, and then suggest the customer proceed to make the purchase.However, it's important to apply assertive closing techniques appropriately. Being too aggressive can turn customers away, so a balance must be found. An effectively delivered assertive close nudges the customer towards a positive decision without making them feel pressured.In conclusion, assertive closing techniques, when employed professionally and with consideration for the customer's needs, generally increase the likelihood of closing a sale. They do, however, need to be adjusted based on industry norms and customer expectations. The main goal is to facilitate the buying decision without making the customer feel uncomfortable.