Final answer:
Both developing client needs through questioning and closing skills are important in sales, but developing client needs through questioning is generally considered more important.
Step-by-step explanation:
In sales, both developing client needs through questioning and closing skills are important. However, developing client needs through questioning is generally considered more important. By asking relevant and probing questions, salespeople can gain a deeper understanding of their clients' pain points and motivations.
This process allows salespeople to tailor their pitch and solutions to meet the specific needs of the client, increasing the likelihood of a successful sale. Closing skills, on the other hand, are important for sealing the deal and getting the client to make a purchasing decision.
However, without a thorough understanding of the client's needs, closing skills alone may not be effective.