Question

Original content is an investment in allowing a firm to provide differentiated goods, a way to entice and retain customers with exclusive programming not available anywhere else.

a. True
b. False

Answer 1

True. Original content is an investment in allowing a firm to provide differentiated goods and entice and retain customers with exclusive programming not available anywhere else.

Step-by-step explanation:

True

Original content is indeed an investment in allowing a firm to provide differentiated goods and entice and retain customers with exclusive programming not available anywhere else. By creating unique and original content, a firm can stand out from its competitors and offer something that no one else can. This can be a powerful way to attract and keep customers.

For example, streaming platforms like Netflix and Disney+ create original TV shows and movies that are only available on their platforms. This exclusive content gives them a competitive edge and encourages customers to subscribe to their services.