Final answer:
True. Original content is an investment in allowing a firm to provide differentiated goods and entice and retain customers with exclusive programming not available anywhere else.
Step-by-step explanation:
True
Original content is indeed an investment in allowing a firm to provide differentiated goods and entice and retain customers with exclusive programming not available anywhere else. By creating unique and original content, a firm can stand out from its competitors and offer something that no one else can. This can be a powerful way to attract and keep customers.
For example, streaming platforms like Netflix and Disney+ create original TV shows and movies that are only available on their platforms. This exclusive content gives them a competitive edge and encourages customers to subscribe to their services.