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Which of the following is true of Netflix streaming?

a. Its content acquisition cost is fixed.
b. Its competitors have been mostly vanquished.
c. It has little appeal for new entrants.
d. Content providers enjoy greater bargaining power as the sole source for unique titles unavailable from any other source.
e. It provides very little opportunity for innovation.
f. None of the above

User KoKa
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Final answer:

The statement that accurately describes Netflix streaming is that content providers with unique titles hold greater bargaining power. Netflix's pricing strategies and market position are influenced by demand elasticity, consumer preferences, and the competitive landscape.

Step-by-step explanation:

The correct answer to the question about Netflix streaming is d. Content providers enjoy greater bargaining power as the sole source for unique titles unavailable from any other source. This is true because content providers that hold exclusive rights to certain titles can command a higher price or better terms, as they offer something no other service can provide.

Regarding the customer reactions to changes in Netflix's pricing, elasticity of demand is highly relevant. If Netflix's services are highly elastic, significant changes in price may lead to larger changes in the quantity of subscriptions. However, if they are inelastic, subscribers may be less sensitive to price changes. Historically speaking, Netflix's introduction of tiered pricing to provide different levels of access to its services could reflect its strategic response to changes in consumer preferences and the competitive landscape. Netflix, despite the challenge from an increasing number of competitors and the evolving preferences of consumers toward streaming over physical DVDs, continues to innovate and adapt to the market dynamics.

User Gary Verhaegen
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