Question

How does Netflix use collaborative filtering software to match movie titles with customer tastes? In what ways does this software help Netflix garner sustainable competitive advantage?

a. Netflix uses collaborative filtering to recommend movies based on user ratings and preferences. It helps personalize the user experience.
b. Netflix uses AI to analyze user demographics and recommends movies accordingly, which enhances customer engagement.
c. Netflix uses collaborative filtering to predict box office success, giving them an edge in content acquisition.
d. Netflix uses collaborative filtering to optimize shipping routes for DVD rentals.

Answer 1

Netflix uses collaborative filtering software to match movie titles with customer tastes, enhancing the personalized user experience and engagement.

Step-by-step explanation:

Netflix uses collaborative filtering software to match movie titles with customer tastes. Collaborative filtering is a technique where Netflix collects data about user ratings and preferences and combines it with data from other users to recommend movies that are likely to be of interest to a particular user. For example, if a user has rated several action movies highly, Netflix will recommend other action movies to them. This software helps Netflix garner a sustainable competitive advantage by personalizing the user experience and keeping users engaged with tailored recommendations.