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Durable brands are built through customer experience.

How are durable brands typically built?
a. Through excessive advertising.
b. By ignoring customer experience.
c. Through high product prices.
d. Through a positive customer experience.

1 Answer

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Final answer:

Durable brands are built through a positive customer experience which fosters brand loyalty and reputation. Large advertising budgets alone are not sufficient as a good reputation also helps in establishing repeat customers who are more likely to recommend the brand to others.

Step-by-step explanation:

Durable brands are typically built through a positive customer experience, not merely through advertising, high product prices, or ignoring customer experiences.

While advertising can help increase visibility and recognition, and high prices might signal quality, it's the customer experience that truly cements brand loyalty and reputation. In today's market, consumers value their interactions with a brand, including the quality of the product, customer service, and the overall buying process.

A good reputation conveys to potential buyers that they are less likely to worry about receiving a poor-quality product, leading to repeat business and recommendations to others. Therefore, a durable brand is very much the product of a conscious strategy to nurture positive consumer relationships.

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