Question

Churn rate is a term that refers to the:

a. average number of recommended titles in a user's queue.
b. rate at which the demand for a product or service fluctuates with price change.
c. number of movie titles that are difficult to assign reliable user ratings.
d. rate at which customers leave a product or service.
e. number of new users that each existing user attracts through word-of-mouth and social sharing.

Answer 1

Churn rate refers to the rate at which customers leave a product or service. It is an important metric for businesses to understand and manage.

Step-by-step explanation:

The correct answer to the question is d. Churn rate refers to the rate at which customers leave a product or service. It measures customer attrition and is an important metric for businesses to understand and manage. By calculating churn rate, businesses can identify potential issues and take steps to improve customer retention.