Final answer:
A firm's highly regarded brand would be listed as a strength in a typical SWOT analysis.
Step-by-step explanation:
In a typical SWOT analysis, a firm's highly regarded brand would be listed as a strength. A highly regarded brand can provide the firm with a competitive advantage, as it enhances the perception of the firm's products or services and can lead to customer loyalty. It can also enable the firm to charge premium prices and attract new customers more easily.