Final answer:
User Experience (UX) goals can be subjective, but there are also objective goals in UX design that can be measured.
Step-by-step explanation:
User Experience (UX) goals can be considered subjective because they are specific to the individual user and their preferences. However, there are also some objective goals in UX design that are widely accepted and can be measured. For example, a common objective goal in UX design is to reduce the time it takes for users to complete a task on a website or application. This can be measured by conducting usability testing and analyzing metrics such as task completion time and error rates.