180k views
2 votes
An item with a prime disposition is product that is available to your guest to try in the store

A) A product available for purchase by guests.
B) A product only available for store employees.
C) A product available for guests to try in the store.
D) A product that is not available for sale.

1 Answer

2 votes

Final answer:

A prime disposition item is a product available for guests to try in the store, which is a strategy related to offering differentiated products to enhance experiential value and attract customers. Option C is correct.

Step-by-step explanation:

An item with a prime disposition refers to a product available for guests to try in the store. This concept is closely related to the strategy of offering differentiated products. A firm can make its products stand out from competitors through various means including physical aspects of the product, the location from where it is sold, intangible aspects, and the perceptions of the product.

By allowing guests to try products, a firm can enhance the experiential value, further differentiating its offerings. For example, a gas station at a busy intersection can potentially sell more due to its strategic location, similar to how in-store trials can attract and retain customers.

User Karthikeyan Bose
by
8.4k points