Final answer:
The idea that there is a rigid, universally applied selling process is false (b), as successful sales approaches must adapt to varying circumstances such as multiple customers arriving together or busy times of the day.
Step-by-step explanation:
The statement that the selling process is designed with exact steps to be executed in a specific order with every guest to provide a standard shopping experience is false. While it is true that many retail environments have developed standard procedures to ensure consistency in customer service, the assumption that this process is rigidly followed with every guest does not account for the variability of real-life interactions.
Factors such as multiple customers arriving at the same time or fluctuating customer flow during different times of the day can disrupt a strictly linear process. Furthermore, successful salespeople often adapt their approach to the specific needs and behavior of individual customers, which means the process can vary considerably.