Final answer:
The statement that the selling process is a guest-facing tool to show that buying a mattress is a simple 3-step process is true. This approach aims to ease the customer journey by breaking down the purchase into manageable steps. By doing so, it can lead to greater customer satisfaction and smoother sales transactions. The correct option is A.
Step-by-step explanation:
The notion that the selling process is a guest-facing tool designed to demonstrate the simplicity of purchasing a mattress is true. This selling strategy usually breaks down the process into a series of steps or stages that can easily be communicated to the customer. The aim is to make the customer feel at ease and to provide a clear path from selection to purchase.
Typically, a simplified 3-step process could start with identifying the customer's needs, followed by presenting the best options based on those needs, and finally, facilitating the decision-making process and closing the sale. This efficient and structured approach helps to demystify the purchasing process, theoretically leading to a smoother customer experience and more effective sales.
When sales associates explain how this 3-step process can benefit the customer, it has the potential to increase satisfaction and reduce the feeling of being overwhelmed by too many choices or complex details that often accompany major purchases like mattresses.
Hence, Option A is correct.