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Sandwiching the price between value and product will do what for the guest?

a) Help the guest make an informed decision.
b) Confuse the guest.
c) Make the guest buy immediately.
d) Increase the price for the guest.

1 Answer

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Final answer:

An increase in the price of a product can help consumers make an informed decision and signal the quality or scarcity of the product.

Step-by-step explanation:

An increase in the price of a product can serve as a signal to consumers about the quality or scarcity of the product. It can lead consumers to believe that the higher-priced product is of higher quality, and therefore help them make an informed decision. For example, if a restaurant charges high prices, customers may assume that the food is good. Similarly, if the price of a plane ticket is high, it could indicate high demand or a limited number of available seats. This allows consumers to consider alternative options or decide whether and when to purchase.

User Brian Dorsey
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