Question

Domino's received harsh feedback from focus groups including statements like "the crust tastes like cardboard" and "the sauce tastes like ketchup." Therefore, in 2009, Domino's rolled out a "new and improved" pizza formula. Assuming that Domino's strategic managers took Dr. Frieder's class, in what step of the planning process did Domino's review the feedback from focus groups?

Answer 1

Domino's was in the planning process step where they evaluated feedback and assessed their product's market position when they reviewed focus group feedback.

Step-by-step explanation:

When Domino's reviewed the feedback from focus groups stating that "the crust tastes like cardboard" and "the sauce tastes like ketchup," they were likely in the planning process of evaluating their current operations and customer satisfaction. This is an important step in strategic management, which involves assessing where the company stands in relation to its objectives and the current market environment. Such focus group feedback is valuable as it provides insight into the consumer perspective, which is critical when considering product improvement, brand positioning, and ultimately, company performance.