Final answer:
Customer orientation remains vital in today's market due to the impacts of technology and globalization. These changes have broadened competition and led businesses to focus more on meeting customer needs on a global scale. The capitalist market has evolved to include a stronger digital presence and international reach.
Step-by-step explanation:
Customer orientation is a business strategy that emphasizes the importance of tailoring products and services to the specific needs and wants of customers. The rise of technology and globalization has transformed markets and the way businesses approach customer orientation. With advancements in communication technologies and the internet, customers can easily order products from anywhere in the world, thus increasing competition for local retailers. This has compelled businesses to further prioritize customer orientation to maintain a competitive edge. The shift towards online 'business-to-business' platforms has also fostered greater global connections between buyers and suppliers, enhancing the customer orientation approach by providing more options to meet customer needs.
Regarding the perception of capitalism today, these shifts in technology and globalization have altered the competitive landscape. While capitalism is still characterized by competition and market-driven economies, there is now a greater emphasis on digital platforms and international trade. The traditional local markets have expanded into global ones, with businesses now having to compete on a much larger scale.