Final answer:
The four signs of marketing myopia are focusing too narrowly on the current product, ignoring market trends, believing demand will continue without adapting, failure to recognize competition from substitutes, and insufficient market research.
Step-by-step explanation:
The four signs of marketing myopia are:
- Focusing too narrowly on the current product or service and ignoring the overall market needs and trends.
- Believing that the demand for the existing products or services will continue indefinitely without adapting to changes.
- Failure to recognize competition from substitute products or services in the market.
- Insufficient efforts in conducting market research and understanding customers' changing needs and preferences.
For example, a company that focuses solely on producing VCRs, ignoring the rise of DVDs and streaming services, exhibits marketing myopia.