Question

How to create a smart Call-to-Action (CTA) based on lifecycle stage a) Summon a genie to grant your CTA wishes: Creating a smart CTA does not involve summoning genies or making wishes; it's done through a digital process in your marketing platform.

b) Solve a riddle to unlock the Smart CTA feature: Creating a smart CTA doesn't require solving riddles; it's typically done through a user-friendly interface in your marketing software. c) 1. From your Dashboard, navigate to Content > Calls-to-Action. 2. Click on the down arrow on Create a smart CTA button and choose Create a Smart CTA. 3. In the window that pops up, click on the Lifecycle Stage button to create a CTA based on a visitor's lifecycle stage. Then select the Create Smart CTA button to complete the process. 4. In the next pop-up window, choose the CTA that you want to use as your default CTA. The default CTA is the one that will be displayed to visitors who do not match any of the smart criteria that you set. If you don't see an existing CTA that you want to use, select Create a new CTA. When you have chosen your CTA, click on the Use Selected CTA button. 5. Now add a smart rule for your CTA so that your CTA is displayed to contacts who are in a certain lifecycle stage. To do so, click on Add a Smart CTA Rule. 6. Choose the lifecycle stages that you want to include in this rule from the drop-down menu. Feel free to add as many as you like. 7. When you're done selecting lifecycle stages, click the Create Smart Rule button. 8. Choose which CTA you want to use for visitors who fit the new rule. Again, if you do not see an existing CTA that you want to use, select Create a new CTA. When you have chosen your CTA, click on the Use Selected CTA button. 9. Take a minute to review the smart CTA rules that you just set up. Your smart CTA will be displayed when a contact matches the lifecycle stages that you set. The default CTA will be displayed when a contact is in a lifecycle stage that doesn't match any of your smart CTA rules. 10. Analyze the performance of your new smart CTA d) Consult a psychic to determine the best CTA for each contact: Creating a smart CTA is based on criteria and rules you set within your marketing platform, not through consultations with psychics.

Answer 1

To create a smart Call-to-Action (CTA) based on lifecycle stage in your marketing platform, follow these steps: navigate to the CTA section, create a smart CTA and add rules based on lifecycle stages, choose the default CTA, review the rules, and analyze the performance.

Step-by-step explanation:

Creating a smart Call-to-Action (CTA) based on lifecycle stage is a digital process in your marketing platform. Here are the steps to follow:

1. From your Dashboard, navigate to Content > Calls-to-Action.
2. Click on the down arrow on Create a smart CTA button and choose Create a Smart CTA.
3. In the window that pops up, click on the Lifecycle Stage button to create a CTA based on a visitor's lifecycle stage. Then select the Create Smart CTA button to complete the process.
4. In the next pop-up window, choose the CTA that you want to use as your default CTA.
5. Now add a smart rule for your CTA so that your CTA is displayed to contacts who are in a certain lifecycle stage.
6. Choose the lifecycle stages that you want to include in this rule from the drop-down menu. Feel free to add as many as you like.
7. When you're done selecting lifecycle stages, click the Create Smart Rule button.
8. Choose which CTA you want to use for visitors who fit the new rule.
9. Take a minute to review the smart CTA rules that you just set up.
10. Analyze the performance of your new smart CTA.