Question

How to create a smart Call-to-Action (CTA) based on a contacts list a) 1. From the dashboard, navigate to Content > Calls-to-Action. 2. Click on the down arrow on Create a smart CTA button and choose Create a Smart CTA. 3. In the window that pops up, click on the Contact List button to create a CTA based on a visitor's inclusion on a contact list. Then select the Create Smart CTA button to complete the process 4. In the next pop-up window, choose the CTA that you would like to use as the default CTA. The default CTA is the button that will be displayed to visitors who do not match any of the criteria that you set. If you do not see an existing CTA that you want to use, select Create a new CTA. When you have chosen your CTA, click on the Use Selected CTA button. 5. Now you will add a smart rule for your CTA so that your CTA is displayed to a contact who is on a certain contact list. To do so, click on Add a Smart CTA Rule.Choose contact lists that you want to include in this rule from the drop-down menu. In this example, both lists are smart lists. Feel free to add as many as you like.When you are done selecting contact lists, click the Create Smart Rule button. 6. Choose which CTA button you want to use for visitors who fit the new rule you assigned. Again, if you do not see an existing CTA that you want to use, select Create a new CTA. When you have chosen your CTA, click on the Use Selected CTA button. 7. Take time to review the Smart CTA Rules that you set up. The Smart CTA will be displayed when a contact is on a contact list that you set as a rule. So, visitors to your webpage who are on a leads or weekly subscriber contact list will see the Watch the webinar CTA. The default CTA will be displayed when a contact does not match any of your Smart CTA Rules. That means that every visitor who is not on either of those two lists will see the default Get the Checklist CTA. 8. You can drag and drop your smart CTA rules to form a hierarchy of the rules. 9. Analyze the performance of your new smart CTA b) Consult a magic crystal ball to determine the right CTA for each contact list: Creating a smart CTA does not involve consulting magic crystal balls; it's based on digital criteria and rules.

c) Solve a crossword puzzle to unlock the Contact List-based CTA feature: Creating a smart CTA doesn't require solving crossword puzzles; it's typically done through the user interface of your marketing platform.
d) Hire a detective to find out which CTA suits each contact list: You do not need to hire a detective to create smart CTAs. Instead, it's done by defining rules within your marketing software.

Answer 1

Creating a smart CTA based on a contacts list involves selecting the Create a Smart CTA option in a marketing platform, setting a default CTA, and adding smart rules to display specific CTAs to certain contact lists.

Step-by-step explanation:

To create a smart Call-to-Action (CTA) based on a contacts list on a platform such as HubSpot, follow these steps:

1. Navigate to the Content or Marketing section, and then to Calls-to-Action.
2. Choose the option to Create a Smart CTA and link it to a contacts list.
3. Set a default CTA for visitors who do not match any set criteria.
4. Add a smart rule to display the CTA to contacts in specific lists.
5. Select a specialized CTA for visitors who meet the criteria of the new rule.
6. Review the Smart CTA rules to ensure they are set correctly according to your target audience.
7. Organize the hierarchy of the rules if necessary.
8. Regularly analyze the performance of your smart CTA to optimize conversions.

This method does not require mystical or unconventional tactics like consulting a magic crystal ball, solving puzzles, or hiring detectives; it's a strategic marketing practice that utilizes digital tools and analytics to customize user experiences and improve engagement.