Final answer:
Maximizing the CTA dashboard involves accessing and filtering CTA data, analyzing dashboard results, charting CTA performance, and viewing in-depth analytics. The CTA dashboard does not support creating custom illustrations, scheduling social media posts, or viewing a real-time heat map of clicks.
Step-by-step explanation:
To maximize the CTA dashboard, one should follow a series of steps focused on leveraging its capabilities to analyze and improve call-to-action performance. Initially, go to Content > Calls-to-Action to access your CTAs. Here, different filters can be applied to sort and segment the CTA data. Once you have filtered your data, analyzing results on the dashboard is essential for understanding CTA engagement. Charting CTA performance helps visualize success over time and identify trends. Additionally, to deepen your analysis, you can display in-depth analytics that provide further insights into the CTA performance metrics. If you need to track clicks from external websites, retrieving the external embed code of the CTA and setting up a CTA Click Tracking Domain is beneficial.
However, there are certain things that the CTA dashboard in HubSpot does not support. For instance, it does not provide features for creating custom illustrations for your CTAs; these will need to be designed elsewhere and uploaded. Also, the dashboard does not offer functionality to schedule social media posts; this process is managed within HubSpot's social media tools, separate from the CTA dashboard. Lastly, accessing a real-time heat map of CTA clicks is not a feature available within the dashboard, so alternative tools might be necessary for such visual tracking.