Final answer:
A telemarketer must make truthful claims about a product's performance to comply with FTC guidelines. The FTC allows certain exaggerations in advertising but prohibits outright false statements. Telemarketers must adhere to clear advertising rules and avoid benefiting from misleading facts.
Step-by-step explanation:
To satisfy the Federal Trade Commission (FTC) requirements, a telemarketer must ensure that any factual claims about a product's performance are true and not misleading. The FTC allows for certain exaggeration in advertising related to the general delight of using a product; however, it draws a line at outright falsehoods.
Clear advertising rules are enforced by the FTC, stating that while some level of ambiguity and exaggerated language is permissible, advertisers cannot benefit from unfounded claims presented as facts. A fundamental principle in this context is caveat emptor, which means 'let the buyer beware.'
Moreover, the FTC works together with the FCC to protect consumers from internet scammers and deceptive trade practices. It's paramount for telemarketers to stay within the boundaries of truthful representation, avoiding the dissemination of untrue facts to comply with FTC regulations.